convergence - different types of media integrating into one.
Web Generations
Web 1.0 (dot com) (commerce)
Only contains text/graphics, images and other multimedia files, hyperlinks and used to navigate between them. Lack of context, interaction scalability and no user data available
Web 2.0 (people)
Focuses on power of community and was information sharing with social media. User-generated content in a virtual community, search for information through key-words and make user data available. Sites, mashups, web applications, hosted services and wikis.
Web 3.0 (Sematic web)
Web 3.0 will make simple tasks easier and faster. Instead of typing in multiples searches you may type in a few key words in your browser, and the web will respond, search the internet for possible answers and then organise the results for you. It will also act like a personal assistant. It will remember your likes and dislikes and will bring up results relating to them. The more your browser learns about you the less specific you'll need to be with your search.
'The question that needs to be answered is: do new media forms produce both distinctively different 'content' and 'audiences' when compared to their processers.
- Marshall (2004)
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